Jesús Hoyos’ Blog
This blog has a series of posts classified into four main Categories: Advisory (specific posts with advice about Latin America and Customer Engagement), Conversaciones de CRM (videos and podcasts with colleagues about all things CRM), Tomando Café con Jesús Hoyos (videos and podcasts with SaaS vendors in many industries - CRM, Social Media, CX, CaaS, Martech, etc.), and Cápsulas de Customer Engagement (videos and podcasts with tips and opinions about Customer Engagement - mainly with the Solvis Team).
I have Linkedin articles in English.
About this Blog
Some posts will be in Spanish and others in English. You can find the respective post language using the English Post tag and Spanish Post tag. Categories and Tags are available on the footer section of every page. I had migrated some posts from my previous three blog platforms: HubSpot, WordPress, and TypePad. Not all posts are on this new platform. Go to jesushoyos.typepad.com to read posts before 2015.
The challenges of managing DevOps when integrating #Martech and CRM
Managing a marketing solution by itself is ok with good campaign governance, but it has challenges in managing configurations and approvals. Then, some solutions have "sandboxes", but they are not sandboxes since they don't have DevOps functionality. But it gets more complicated when you have integrations with your CRM system.
No Code Analytics: The Solution to Speed Up Your Marketing Analytics
How to accelerate decision-making by making your marketing organization more agile with No-Code Marketing Analytic tools.
Expanding your business in Latin America
How to Expand Your Business in Latin America as a SaaS Vendor? The Checklist.
Should your company be a FinTech?
Latin America is a growing market for FinTech. In this region, there is a lot of potential for growth in the payments sector. But the question is if you, a traditional bank and company will innovate like a FinTech?
The evolution of CRM to a Customer Engagement Ecosystem
The acronym CRM is evolving. It is becoming a Customer Engagement Ecosystem. Why? Because that is what it takes to deliver a great customer experience today.
Managing Renewals in Latin America
Managing renewals in Latin America is different from the United States.
What SaaS vendors need to understand about the Latin American market
Many flags, many countries, two main languages with diverse cultures.