Jesús Hoyos’ Blog
This blog has a series of posts classified into four main Categories: Advisory (specific posts with advice about Latin America and Customer Engagement), Conversaciones de CRM (videos and podcasts with colleagues about all things CRM), Tomando Café con Jesús Hoyos (videos and podcasts with SaaS vendors in many industries - CRM, Social Media, CX, CaaS, Martech, etc.), and Cápsulas de Customer Engagement (videos and podcasts with tips and opinions about Customer Engagement - mainly with the Solvis Team).
I have Linkedin articles in English.
About this Blog
Some posts will be in Spanish and others in English. You can find the respective post language using the English Post tag and Spanish Post tag. Categories and Tags are available on the footer section of every page. I had migrated some posts from my previous three blog platforms: HubSpot, WordPress, and TypePad. Not all posts are on this new platform. Go to jesushoyos.typepad.com to read posts before 2015.
Customer Data Platform: Definición y Componentes
En este primer Livestream Jesus Hoyos, Principal Consultant, CX2Advisory, y Juan Chen, Director, Customer Data Cloud GTM SAP Latin America, conversan sobre la definición de los que es un CDP desde la perspectiva de lo que antes era un marketing database.
Encuesta: El uso de tags y píxeles y el impacto en la privacidad de datos
El tema de privacidad de datos es complicado y confuso. Cómo consumidores dejamos y damos datos en todo tipo de transacción digital y no digital, desde el uso de tarjeta de crédito en la tienda hasta en un e-commerce.